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Swansea Bay Radio
Your Music, Your Station
Swansea Bay Radio is a local radio station for Swansea and South West Wales, playing a mix of classic hits, soft adult contemporary favourites and chart music. Broadcasting on 102.1 FM and on DAB Digital Radio, the station combines familiar music with local news, travel, information and presenter-led shows for listeners across the Swansea Bay area.
About Swansea Bay Radio
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Frequencies & locations:
- 102.1 FM – Swansea and South West Wales
- DAB Digital Radio – Mid & West Wales multiplex, including Swansea, Carmarthenshire and Pembrokeshire
Swansea Bay Radio is a local commercial radio station serving Swansea and the wider Swansea Bay area with a broad music mix that includes classic hits, soft adult contemporary favourites and chart music. The station is designed to appeal to a wide local audience, combining familiar songs from across the decades with local information, travel updates and community-focused content.
The station broadcasts on 102.1 FM across Swansea and South West Wales, and is also carried on the Mid & West Wales DAB multiplex. Its coverage area includes Swansea, Neath Port Talbot and parts of South Carmarthenshire, helping it reach listeners across a large part of South West Wales with a service that remains strongly local in feel.
Swansea Bay Radio is owned by Nation Broadcasting and forms part of the wider Nation Player network. Alongside music programming, the station carries local news bulletins, traffic updates, weather information, competitions and features that focus on everyday life in Swansea and the surrounding area. In 2025, the station strengthened its local identity further with an updated schedule featuring well-known presenters associated with the area.
Swansea Bay Radio is likely to appeal to listeners who want an easy-to-enjoy local station with recognisable songs, familiar voices and useful local information throughout the day. For people in Swansea and South West Wales, it offers a blend of music, companionship and regional relevance that makes it a strong choice for everyday listening.
Notable shows & presenters are:
- Leigh & Claire: weekday breakfast show from 6am-10am. A key local programme for Swansea Bay listeners, with music, chat and local information.
- Phil Hoyles: weekdays from 10am-3pm, playing familiar music and daytime entertainment.
- Siany: weekdays from 3pm-7pm, taking listeners through the afternoon and early evening.
- Floorfillers: evenings from 7pm-midnight, focusing on upbeat music into the night.
- Through The Night: overnight programming from midnight-6am.
Other radio stations on Nation Player, from Nation Radio
Contact Information
Official website:
https://www.nationplayer.com/swansea-bay-radio/
Studio / station contact:
Contact the station via the official contact page: https://www.nationplayer.com/swansea-bay-radio/contact/
Office phone:
02921 414100
Postal address:
Nation Broadcasting
St Hilary Transmitter
St Hilary
Cowbridge
CF71 7DP
Instagram: https://www.instagram.com/swanseabayradio/
Swansea Bay Radio FAQ
What is Swansea Bay Radio?
Swansea Bay Radio is a local commercial radio station serving Swansea and South West Wales. It plays a mix of classic hits, soft adult contemporary music and chart favourites, alongside local news, travel and community information.
What frequency is Swansea Bay Radio on?
Swansea Bay Radio broadcasts on 102.1 FM in Swansea and South West Wales. It is also available on DAB Digital Radio on the Mid & West Wales multiplex.
Where can I listen to Swansea Bay Radio?
You can listen to Swansea Bay Radio on 102.1 FM across Swansea and South West Wales, and on DAB Digital Radio in areas covered by the Mid & West Wales multiplex.
Who owns Swansea Bay Radio?
Swansea Bay Radio is owned by Nation Broadcasting and is part of the wider Nation Player network of radio stations.
Who are the presenters on Swansea Bay Radio?
Current presenter-led shows include Leigh & Claire at breakfast, Phil Hoyles during the day and Siany in the afternoon, alongside evening and overnight programming.
What kind of music does Swansea Bay Radio play?
Swansea Bay Radio plays a broad mix of classic hits, soft adult contemporary music and chart tracks, giving listeners a familiar and easy-to-enjoy soundtrack across the day.
Is Swansea Bay Radio a local station?
Yes. Swansea Bay Radio is a local station focused on Swansea and South West Wales, with local news, travel updates, regional information and presenter-led output for the area.
Which areas does Swansea Bay Radio cover?
Swansea Bay Radio serves Swansea and South West Wales, with coverage including Swansea, Neath Port Talbot and parts of South Carmarthenshire.