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97.9 The Beat
DFW's Hip-Hop Station
Listen live to 97.9 The Beat (KBFB), DFW's Hip-Hop Station. Broadcasting on 97.9 FM across Dallas-Fort Worth, The Beat combines today's biggest hip-hop and R&B with The Rickey Smiley Morning Show, local personalities, entertainment, community features and music shaped around North Texas.
About 97.9 The Beat
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Frequencies & locations:
- FM – 97.9 FM — KBFB, licensed to Dallas, Texas.
- HD Radio – 97.9 HD1 — Digital simulcast of 97.9 The Beat.
97.9 The Beat is KBFB, a major commercial hip-hop and R&B station serving Dallas, Fort Worth and communities across the wider DFW Metroplex. Broadcasting on 97.9 FM, the station concentrates on current urban music, bringing together major hip-hop releases, contemporary R&B, established favourites and music closely connected with the culture of North Texas. The Beat also maintains a strong local presence through events, contests, community coverage and presenters with direct links to Dallas and Fort Worth.
KBFB is licensed to Dallas, Texas, under FCC Facility ID 9627 and operates as a Class C FM station with a 100,000-watt primary facility. The station is owned by Urban One, with Radio One Licenses, LLC listed as the FCC licensee. Urban One's Dallas operation changed significantly during 2026 as the company expanded its presence in the market, but KBFB itself remained 97.9 The Beat and continued its established hip-hop and R&B format rather than undergoing a callsign or format change.
The current weekday schedule starts with The Rickey Smiley Morning Show from 5:00 AM, following Smiley's return to KBFB in July 2026. The Kickback with Jazzi Black follows from 9:00 AM, before Incognito and DJ Misses take over with Posted On The Corner from 3:00 PM. Hollywood Zay handles evenings from 8:00 PM to midnight. Weekend programming adds more local personalities and specialist features, including Para Mis Primos with Kirby, giving 97.9 The Beat a stronger Dallas-Fort Worth identity than a simple national hip-hop playlist.
Notable shows & presenters are:
- Rickey Smiley — The Rickey Smiley Morning Show: Rickey Smiley is heard weekdays from 5:00 AM to 9:00 AM. His nationally syndicated morning show combines comedy, prank calls, entertainment news, hip-hop culture, interviews and community conversation. Smiley returned to mornings on 97.9 The Beat in July 2026, bringing the show back to the Dallas station where an important part of its earlier success was established.
- Jazzi Black — The Kickback with Jazzi Black: Jazzi Black presents The Kickback weekdays from 9:00 AM to 3:00 PM, with an additional Saturday programme from noon to 3:00 PM. Raised in Dallas and educated at Prairie View A&M University and Texas Southern University, she brings a recognisably local voice to KBFB's daytime mix of hip-hop, R&B, entertainment and listener interaction.
- Incognito & DJ Misses — Posted On The Corner: Incognito and DJ Misses host Posted On The Corner weekdays from 3:00 PM to 8:00 PM. The interactive afternoon show mixes music and entertainment with listener-led features including the Top 7 Countdown, Posted On The Corner Trivia and Trending on the Timeline.
- Hollywood Zay: Hollywood Zay presents 97.9 The Beat's weekday evening programme from 8:00 PM to midnight. His show carries KBFB through the evening with current hip-hop and R&B, personality-led presentation and music aimed squarely at The Beat's Dallas-Fort Worth audience.
- Kirby — Para Mis Primos: Kirby presents Para Mis Primos on Sundays from 10:00 AM to 1:00 PM. A Mesquite native who began working in radio through promotions before becoming an on-air personality, Kirby brings an East Dallas-area perspective and a creative, culture-focused style to the weekend schedule.
- Juug Master Jay — Red Room: Fort Worth native Juug Master Jay is part of the 97.9 The Beat on-air team and hosts Red Room programming. He has worked with KBFB since 2023 as an on-air personality, mixer, board operator and syndicated producer, bringing extensive experience from the DFW club and DJ scene.
Other Urban One stations in this state
Contact Information
Official website:
https://thebeatdfw.com/
Studio email:
Publicfilecontact@radio-one.com
Office:
972-331-5400
Postal address:
97.9 The Beat (KBFB)
13760 Noel Road, Suite 1100
Dallas, TX 75240
United States
Request Line / Contests: 844-787-1979
Facebook: https://www.facebook.com/979thebeat
Instagram: https://www.instagram.com/979thebeat
X / Twitter: https://x.com/979thebeat
97.9 The Beat FAQ
What is 97.9 The Beat in Dallas?
97.9 The Beat is KBFB, an Urban One hip-hop and R&B radio station licensed to Dallas, Texas and serving the wider Dallas-Fort Worth Metroplex.
What frequency is 97.9 The Beat?
97.9 The Beat broadcasts on 97.9 FM in Dallas-Fort Worth. The station's FCC callsign is KBFB.
What music does 97.9 The Beat play?
97.9 The Beat focuses on current hip-hop and contemporary R&B, alongside established urban favourites and music connected with Dallas-Fort Worth culture.
Who presents shows on 97.9 The Beat?
The current weekday line-up includes The Rickey Smiley Morning Show, The Kickback with Jazzi Black, Posted On The Corner with Incognito and DJ Misses, and Hollywood Zay. Weekend programmes include Para Mis Primos with Kirby and additional local personalities.
Who owns 97.9 The Beat?
97.9 The Beat is owned by Urban One. The FCC licensee for KBFB is Radio One Licenses, LLC.