104.3 MYfm (KBIG)

About 104.3 MYfm (KBIG)

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Frequencies & locations:

• FM – 104.3 FM — KBIG, licensed by the FCC to Los Angeles, California and serving the Greater Los Angeles radio market.
• HD Radio – 104.3 HD1 carries the main 104.3 MYfm service. KBIG-HD2 carries a simulcast of KLAC / AM 570 LA Sports.
• Online – Listen live online through Radio Player UK.

104.3 MYfm is KBIG, a commercial Hot Adult Contemporary radio station broadcasting on 104.3 FM in Southern California. The FCC lists KBIG's city of licence as Los Angeles, California, under facility ID 6360. The station serves the Greater Los Angeles radio market and is part of iHeartMedia's Los Angeles group, with the broadcast licence held by IHM Licenses, LLC.

MYfm positions its music around the 1990s through to current hits, giving the station a broad pop playlist that moves comfortably between familiar 90s and 2000s favourites and newer chart music. Weekday mornings are led by Valentine In The Morning, followed by Lisa Foxx through the middle of the day, Raph during afternoon drive and Mario Lopez in the evening. That combination of established Los Angeles personalities and mainstream music has made 104.3 MYfm one of the city's recognisable contemporary music stations.

KBIG also broadcasts using HD Radio. The main HD1 channel carries 104.3 MYfm, while KBIG-HD2 now simulcasts co-owned sports station KLAC, branded AM 570 LA Sports. The HD2 service previously carried Pride Radio but changed during March 2026. MYfm's studios are at iHeartMedia's Los Angeles facility on West Olive Avenue in Burbank, while the station remains licensed to Los Angeles itself.

Notable shows & presenters are:

• Valentine In The Morning: Valentine, Jill and Jon Comouche host MYfm's weekday breakfast show from 5am to 10am. The programme mixes music with listener conversations, relationship and family stories, competitions, entertainment features and the team's long-running Los Angeles morning-show chemistry.
• Lisa Foxx: Lisa Foxx presents weekdays from 10am to 3pm. A longtime California radio personality, she combines MYfm's 90s-to-now playlist with entertainment, lifestyle and Southern California features, and also hosts the community-focused iHeart SoCal Show.
• Raph: Raph hosts the weekday afternoon show from 3pm to 7pm, taking MYfm through the Los Angeles afternoon drive with current pop, established favourites, entertainment stories and artist features.
• On With Mario: Mario Lopez and Courtney Lopez host On With Mario from 7pm to midnight on MYfm's weekday schedule. The nationally distributed entertainment show mixes music with celebrity interviews, Hollywood news, pop-culture stories and features from Mario and Courtney.

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Other iHeartMedia California stations in this state

No other iHeartMedia California stations are currently listed in this state.

Contact Information

Official website:
https://1043myfm.iheart.com/

Phone:
866-544-6936

Facebook: https://www.facebook.com/1043myfm/

Instagram: https://www.instagram.com/1043myfm/

X / Twitter: https://x.com/1043MYfm

104.3 MYfm (KBIG) FAQ

How can I listen to 104.3 MYfm online?
You can listen live to 104.3 MYfm on Radio Player UK. Press the play button on this page to start the KBIG live stream.

What frequency is 104.3 MYfm and what is its call sign?
104.3 MYfm broadcasts on 104.3 FM and uses the FCC call sign KBIG. Its FCC city of licence is Los Angeles, California.

What music does 104.3 MYfm play?
104.3 MYfm is a Hot Adult Contemporary station with a 90s-to-now format, mixing well-known pop from the 1990s, 2000s and 2010s with current hits.

What is on 104.3 MYfm HD2?
KBIG-HD2 currently simulcasts KLAC, branded AM 570 LA Sports. Pride Radio previously occupied the HD2 channel but was replaced in March 2026.

Who owns 104.3 MYfm?
104.3 MYfm is part of iHeartMedia's Los Angeles radio group. The FCC licence for KBIG is held by IHM Licenses, LLC.